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Puma — The World’s Fastest Purchase
Puma Mexico ran this awesome (do I use that word too often?) and oh so engaging in-store initiative entitled “The World’s Fastest Purchase”. Upon entering the store you were prompted to push a big red...
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The Artwork of Chris Gilmour
British artist Chris Gilmour resides and creates his masterpieces in Udine, Italy. His hyper-realistic work has used very clean cardboard in his earlier works while more recent pieces are formed using...
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Augmented Walmart Unleashes The Avengers
Marvel Entertainments “The Avengers” has been filling theaters since it’s release earlier this month. As with many comic inspired films it’s spawned thousands of licensing agreements resulting in...
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Origami Street Art — Retail Window Inspiration
Beautiful work by 28 year old French artist Mademoiselle Maurice could certainly stand as inspiration for a retailers window decor. Intricate collections of vibrantly coloured origami pieces are...
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EasyShift App — Shopper Marketings New BFF?
We’ve all heard the tale of woe that haunts the merchandising world. The terrifying figure ranging from 29 to 50% of in-store initiatives that never makes it to the retail floor. That stark figure...
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Diamond Jubilee Window Decor
In celebration of Queen Elizabeth II’s 60 years on the throne, windows throughout the empire have been dressed for the part. Here is a collection of images from throughout the commonwealth. Harrod’s...
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The Queen’s Palette
Pantone and Leo Burnett London have charted 6 decades of the Queen’s style and launched a limited edition Diamond Jubilee Color Wheel. Only 60 copies were produced with the first having been presented...
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Moving On Up — Big Changes Afoot at Artisan
We rarely self-promote in this forum and try to keep this platform free of shameless promotion. Having said that, we are pretty excited about the following and thought it’s worth sharing with you . Big...
View ArticleThe Solar Annual Report
This was one of the winners in the Direct Marketing category at Cannes this year. An ingenious use of a UV sensitive ink that reacts to the light of the sun and only then becomes visible. Produced for...
View ArticleTruth in Advertising — McDonald’s Canada
A tip of the hat to McDonald’s Canada for addressing the age old question, “Why doesn’t my burger look like the one on the menu board photo?” This well produced little video provides us with a behind...
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Next Generation TELUS Stores
Take a look at the next generation of TELUS Stores as launched this spring in Laval, Quebec. In a fiercely competitive marketplace and as shoppers become increasingly empowered with information about...
View ArticleToronto Shopper Marketing Social — Round One
Last night, I hosted the first Toronto-based Shopper Marketing social on the rooftop patio of The Drake Hotel. It was packaged and presented as a relaxed forum with no cost of entry. Or, just a good...
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Sony Store — New Concept in Los Angeles
This fresh new interior for the Sony Store was recently unveiled in Los Angeles and is due to be rolled out to further locations around the world. The design utilizes a system of multi-coloured tiles...
View ArticleGraphic Designer — Apply Now
Artisan Complete is actively looking to add another Graphic Designer to our team. If you match the following criteria and have a passion for all things retail, send us a copy of your CV and a little...
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“Custom-eyes-d” POP
This Covergirl header card was “modified” and discovered in-store recently. Certainly not “on brand” but it sure emphasizes the copy line. Hope you have a laugh like we did.
View ArticleTraditional Print and Digital Screens Merging
It appears ever more likely that the day of the “disposable” screen is approaching as demand increases and the cost per unit falls. Here is a great example. The New York Times reports that the October...
View ArticleShopper Innovation Awards 2013
Tip of the hat to Russell Goldstein and his team at Strategy for the launch of the inaugural Shopper Innovation Awards. We are excited to see the work this brings forward from the numerous companies...
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Cardboard Playdium
The Global Cardboard Challenge took place in Toronto recently at Artscape Wychwood Barns. This event allowed children and their parents to create their own home-made cardboard arcade inspired by ten...
View ArticleImprov Everywhere — The Boardroom
24 improv actors invade a Staples store and hold an impromptu board meeting in the office furniture section. This one made me smile.
View ArticleHappy Holidays!
Another year is coming to an end and it gives us all time to stop, reflect and appreciate the good that surrounds us. In recognition of you, we are making a donation to Mothers Against Drunk Driving...
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